Matrix Organization at American’s Biggest Corporate Turn-Around

Raymond Xu
4 min readApr 3, 2022

In 2008–2009, during the darkest days of Great Recession, Alan Mulally, the CEO of the ailing Ford Motor Company then, was steering towards the biggest corporate turn-around in American history.

Bryce Hoffman’s book “American Icon” has in-depth coverage of the struggles and triumphs of Ford’s turn-around. One thing that stood out to me until this day was…

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Raymond Xu

Seasoned business and technology leader in Connectivity and Mobility. Any opinions are author’s own, not associated with his employers